FORE

case study

Project & Details

FORE is a campaign designed to expose the unseen environmental costs of “perfectly green” golf courses — and to reframe what “healthy” land should actually look like. The campaign origin is a cultural theory:Color television normalized hyper-saturated, manicured golf courses — and helped create “Augusta National Syndrome” (the expectation that golf must be unnaturally lush and neon-green to be legitimate). That aesthetic has been maintained for decades through poor environmental stewardship. FORE invites the public — golfers and non-golfers — to recognize this reality and to shift demand toward natural greenscapes that allow wildlife, soil, and native vegetation to return.

Solution & Impact

I created a 4 poster series that explained each of the 4 main topics of the awareness campaign. Each of the poster states a fact about the topic. The background of each poster is the number that the fact states. For example, in the water poster it states, “One Olympic sized swimming pool holds 660,000 gallons of water. 3,376 Olympic swimming pools is the amount of water the golf courses on the East Coast use per day.” In the background of this poster I created a tiny swimming pool vector that I repeated 3,376 times.

The FORE logo was created to bring the campaign together. I used the Gotham font because of the round “O” the orange I used to exemplify hazard or caution.

FOREnature.com was built to help people find more information on the topic of golf course pollution. Golf is a multi-billion dollar industry. There is not a lot of information to be found on how it is harmful to the planet. By creating a website, I hope to bring all of my research together to one place that is easily accessible.

FORE -Advocacy for Sustainable Golf