Package Design
Discovery
At Inkwell we are interested in YOU and where you came from and how you got to where you are today. We’re interested in finding the who, what and why you do what you do. All of that is important when building creating your products packaging.
Purpose & Direction
Your packaging includes your company’s purpose and the group of people it serves. This helps customers understand where and how your business fits into the marketplace.
Generates Growth
When a brand is cohesive with their packaging, marketing materials, social media, and online presence, customers begin to connect and trust the brand. In turn, you will have more potential customers.
Your brand experience begins with captivating graphic design that’s grounded in strategy and driven by goals.
Without it, you’re just a business.
With it, you’re a storyteller, a stand-out, a thought-leader.
%
of consumers said that they need to be able to trust the brand in order to buy from them.
%
consistent presentation of a brand has seen to increase revenue by 33%
%
of consumers buy from brands who share the same values as they do.
5 Reasons Why Packaging is Important
1. Protection
The primary purpose of packaging is to protect its contents from any damage that could happen during transport, handling and storage. Packaging retains the product intact throughout its logistics chain from manufacturer to the end user. It protects the product from humidity, light, heat and other external factors. This is the most important purpose of packaging.
2. Safety
3. Branding
Packaging counts an important part of the product brand and marketing. A unique packaging can increase the product attractiveness and thus affect to the willingness to buy the product. Packaging is as important as the product itself. Its purpose is to stand out from the shelf or website, enhance sales, provide relevant information on the product and augment interest. Two thirds of people say that the packaging has an effect on their buying decisions. A packaging can also tell a whole story about the business behind the product and the product’s environmental, social and economical impacts. It is a tool to communicate company’s values and great benefits that the product brings to the consumer.
4. Usability
Consumers are looking for fit-for-purpose packaging. They demand a functional, “life-saver” packaging that is incredibly user-friendly. The usability of the packaging is judged by the consumers only. A packaging which is simple to open and close, easy to fold and sort after usage, and which can be reused or recycled will satisfy some of the consumers’ requirements. In addition, optimal design enhances usability. Today’s trend in packaging usability has been seen to change direction from single-use culture back to buying products in bulk, in reusable packaging and own containers like before 1960s. Environmentally conscious consumers already bring their own empty jars, bags and containers to go to grocery shopping. Thus one big challenge remains in packaging usability. How many times the packaging can be recycled and is it made as simple as the consumer require?
5. Sustainability
More and more consumers are paying attention to the packaging materials’ carbon footprint, re-usability and recyclability before making their buying decision. In fact how sustainable packaging is perceived, the more positive impact it has to the sales numbers. The packaging design has a crucial role in defining how easy it is to separate the materials from each other and thus how easy the packaging is to reuse and recycle. Making more with less not only saves resources but also leaves less material for the consumer to handle properly.