FORE

case study

Problem

FORE is an awareness campaign that educates people about the environmental impact of golf courses and how they can prevent any more destruction.

My theory is that color television brought on the concept of what many call “Augusta National Syndrome” in which all golf courses have to be a lush green color in order to play. The lush green color is created from poor environmental stewardship. The campaign was created to help the consumer, the golfer, and the everyday person to understand that we can change the future for golf courses. With the help of everyday people golf courses can become the natural green scapes that were wildlife abundant once again.

Through my research I discovered that there were 4 main topics to address that golf courses would impact; wildlife, water, land clearing, and chemical applications.

Solution & Impact

I created a 4 poster series that explained each of the 4 main topics of the awareness campaign. Each of the poster states a fact about the topic. The background of each poster is the number that the fact states. For example, in the water poster it states, “One Olympic sized swimming pool holds 660,000 gallons of water. 3,376 Olympic swimming pools is the amount of water the golf courses on the East Coast use per day.” In the background of this poster I created a tiny swimming pool vector that I repeated 3,376 times.

The FORE logo was created to bring the campaign together. I used the Gotham font because of the round “O” the orange I used to exemplify hazard or caution.

FOREnature.com was built to help people find more information on the topic of golf course pollution. Golf is a multi-billion dollar industry. There is not a lot of information to be found on how it is harmful to the planet. By creating a website, I hope to bring all of my research together to one place that is easily accessible.